My passion is turning personal brands into businesses.
In the past year, my team & I helped experts and content creators earn collectively millions of dollars from online courses they created & sold.
I'm a Growth Marketing Manager at Udemy, a large marketplace of online courses, and I built and managed our Seller Channel for more than two years. I work with our sellers to make sure they're driving more and more revenue to their products each month.
If you're an Expert and Content Creator, Udemy is one of the best places to monetize your personal expert brand, and I'm on a mission to help you see how it can change your business and your life.
WHAT I DO
- Coach our experts & content creators through the Product Launch Formula
- Create detailed seller education materials, incl. videos, courses, and articles
- Build email programs to onboard and retain sellers and grow their monthly revenue
- Teach our sellers the 3 Phases of Online Course Marketing
- Analyze our internal data on seller activity & performance
- Work with our Product Manager on User Testing and the product roadmap to boost seller performance
- Discover the latest & most effective brand & product marketing tactics
I've made a career of helping people get paid to do & teach what they love... and helping startups grow.
I co-founded a startup called GenJuice in 2010 and led workshops with hundreds of first-time entrepreneurs all over the country. We raised a seed round and got accepted into the startup accelerator SeedStart.
After GenJuice, I started a small consulting business helping startups define and grow their online audiences. Soon after, I founded the Do Love Project, where I helped coaches, freelancers, and personal brands grow their businesses—from creating & pricing their offers, to positioning themselves as premium brands, to landing their first paying clients.
In 2012, I joined the Growth team at Udemy where I was able to continue helping people get paid to do & teach what they love. Last year, I was able to help experts significantly grow their email lists and generate over $50,000 each from their Udemy courses, proving that it's a viable part of their business.
I also co-host a podcast called Brand New Nation where we interview bloggers, YouTubers, and content creators to find out how exactly they monetize their personal brands.
WHERE I'VE BEEN
2012 - present Growth Marketing Manager, Udemy
2011 - 2012 Consultant & Founder, Do Love Project
2010 - 2011 Co-Founder, GenJuice
2008 - 2010 Ad Sales Manager, RockYou
2007 Summer SEO Intern, Red Bricks Media
2003 - 2008 UC Berkeley, B.A. Rhetoric
If you'd like to get in touch with me, shoot me an email: danielle[at]danielleleslie[dot]com.